More about Experiential Marketing
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Posted: Aug 22,2008 - 04:58 pm
Posted By: Allanj of SARBRO Solutions Original URL: http://www.agogdigital.com/ Category: Internet Marketing Blogs |
As a marketing methodology, experiential marketing aims to move beyond the traditional “features-and-benefits” marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. (As a result of such traditional marketing, people avoid messages whenever possible and by any means possible i.e. pop-up blockers, the United States National Do Not Call Registry and DVRs (such as TiVo) to avoid exposure to commercials.) In contrast, experiential marketing presents an experience that people choose to attend to and participate in after identifying the relevance of a brand or product to their needs.
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Allanj Joined : Jul 21,2008 Company: SARBRO Solutions Websites: 0 Submissions: 390 Comments: 0 View profile |
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