Portland- The State of Marketing in a Web 2.0 World

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Type: Networking Event

Coordinated by: http://oms2008.onlinemarketingsummit.com
Posted By: Allanj of SARBRO Solutions
Location: 4001 SW Canyon Road Portland ,OR 97221-9704 , United States ( Map it )
Phone : (503) 226-1561 ext. 0
Starts on: 2008-07-28 00:00:00
Ends on: 2008-08-08 00:00:00

Signup Details: Fields in bold are required. Which city would you like to register for? How many registrations would you like to purchase? Do you have a discount code (enter it here)?

All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.

Agenda

8:00 - 8:30	Registration & Coffee
8:30 - 9:25	Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009. Aaron Kahlow, Founder, Online Marketing Summit
9:25 - 9:45	Break
	Track 1	Track 2
9:45 - 10:55	Complete Website Strategy & Usability Why the User Experience has the highest impact on your brand as well as marketing ROI AND what you can do to improve it (special International Usability tips included). Thanh Ngyuen, Senior Website Usability Consultant, BusinessOnLine	Multi-Channel and Metrics What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI. Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group
10:55 - 12:00	Customer Life-Cycle & Loyalty Marketing Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done. Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group	Web Analytics Strategy Competing on Web Analytics If you've ever struggled with your digital measurement efforts, either because you didn't trust the data, didn't understand the data, couldn't get the data you actually needed, or couldn't use the data you had been given, come see Competing on Web Analytics. You'll learn how you can transform your current use of web analytics data by creating a digital measurement roadmap. Eric T. Peterson, CEO, Web Analytics Demystified
12:00 - 1:15	Lunch Keynote
1:15 - 2:20	Integrated Marketing Strategy Learn how a Web 2.0 promotion we created for Columbia Sportswear that employed user-generated content, social media, viral marketing, and interactive display advertising and delivered results that exceeded expectations. Ami Martin, Marketing Director, Whitehorse	Email Marketing Tactics for Effective Lifecycle Email Marketing Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI. Jeremey Swift, Director, Client Relations, BlueHornet
2:25 - 3:30	Social Media Strategies Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks. Barry Tallis, Solutions Consulting Director, Jive Software.	Behavioral Targeting & Technology Targeting Your Customers Online: How to Test for Success and Drive Exponential Conversion Rate Increases Putting A/B, Multi-variant and Behavioral Targeting technology to work. Olivier Chaine, CEO, Magnify360
3:30 - 4:35	Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include: Cheryl Engelaer, Onvia, Inc., Sr. Director Online Marketing; Blaine Mathieu, Chief Marketing Officer, Kyris; Liza Tewell, REI.com Online Editor; Steve Latham, CEO, SpurDigital Keith Burrows, Eloqua David Stoller Director, Strategic Sales - NW, Business.com
4:45	Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
6:30	OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details.