MILWAUKEE-Online Marketing

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Attending: 0
Type: Conventions

Coordinated by:
Posted By: Allanj of SARBRO Solutions
Location: 375 South Moorland Road Brookfield,WI 53005, United States ( Map it )
Phone : (262) 786-1100
Starts on: 2008-07-28 00:00:00
Ends on: 2008-07-15 00:00:00

Signup Details: REGISTRATION - STEP 1 - CITY INFORMATION Fields in bold are required. Which city would you like to register for? How many registrations would you like to purchase? Do you have a discount code (enter it here)?

All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.

Agenda

8:00 - 8:30	Registration & Coffee
8:30 - 9:25	Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009. Aaron Kahlow, Founder, Online Marketing Summit
9:25 - 9:45	Break
	Track 1	Track 2
9:45 - 10:55	Complete Website Strategy How to Plan and Execute Web Site Strategy in a ever-changing marketing environment. Understand how the Fortune 500 are tackling the monumental change of a web centric marketing orgainzation and learn what worked and what did not. Michael Weisfeld, Senior Web Strategist, BusinessOnline	Multi-Channel and Metrics What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world�s leading marketers and how they measure results successfully to drive change and ROI. Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group
10:55 - 12:00	Customer Life-Cycle & Loyalty Marketing 5 Great Ways to Build The Kind of Loyalty That Will Blow Out Your Bottom Line Do you want to delight your subscribers and please your CFO at the same time? Then it's time for you to learn the secrets of creating great subscriber experiences and dispel all the myths that may be causing you to miss out on valuable opportunities to create lifetime relationships with your subscribers. Stephanie Miller, Global Marketing Catalyst, Return Path	Social Media Strategies The Marketer's Guide to Social Media How are the most successful marketers using on-site and off-site social media to build traffic and brand awareness. Foundational learnings for all looking to leverage social media. Bill Baird, CEO, Baird Direct
12:00 - 1:15	Lunch
1:15 - 2:20	Analytics & User Experience Creating Metrics, Dashboards and Segmentation plans that offer real value to the organization. Learn from real world case studies of leading brands on how they are taking their web analytic strategy to the next level. Bill Bruno, Principal, Stratigent	Email Marketing Email Marketing Boot Camp Learn successful tactics for increasing your ROI and engaging your customers at this impactful email marketing boot camp. Included in the discussion is organic list growth, creating relevant and timely messages, utilizing automation, & remailing. Sally Lowery, Online Marketing Manager, Bronto Software
2:25 - 3:30	Online Planning and Strategy Building a Business Case: Measuring and Communicating ROI to Upper Management and how to sell them on the importance of the web. Steve Latham, CEO, Spur Digital	Search Engine Marketing Organic Search Strategies 2008/2009: Practical strategies you can implement today to drive improvements in your organic search campaigns. Shane Fell, TopFloor Technologies
3:30 - 4:35	Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include: - Greg Wilkinson, CEO, GrowthPoint - Bill Finn, President, Finn Digital - Kevin Espinosa, eMarketing Director, Caterpillar - Josefina Mendez, Strategic Account Executive - Midwest, Business.com
4:45	Happy Hour: Networking & Book Give Away Have a Drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
6:30	OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details.