Internet Marketing Seminar - Manchester NH

1 Day Internet Marketing Seminar Outline

Below is a basic outline of what you can expect for the flow of the internet marketing seminar. This alters slightly depending on the number of participants and questions asked.

I. 8:30 Coffee

The morning starts with a cup of coffee, handing out workbooks, and networking as we wait for the attendees to arrive. This is a great opportunity to learn about other local businesses... as you will learn in the seminar, these businesses may be an asset to help build your search engine ranking.

II. 9:00 Sharp

The semiar will begin at 9:00 am sharp with a brief introduction by the presenters. From this point the seminar is broken into specific categories.

III. Search Engine Overview

This section will explain how search engines work, what they are looking for in a website, and which search engines are the best asset for your business. We will explore the common misconceptions about search engines, investigate how different deomographic groups use search engines and how traffic flows on a search engine results page. These key concepts are the foundation for understanding the marketing techniques we will apply to your website later in the afternoon. Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve the search results for your business. To reach the top of major search engines, like Google, you'll need to focus on both on-page optimization and off-page optimization. The techniques taught in this seminar will ensure that your web pages are properly set-up and that many third party websites are linking in to help you market your website. Once you understand these concepts, you can then instruct your webmaster to implement them. In fact, when you finish this program you will now probably know more about these techniques than most webmasters.

IV. The Importance of Keywords

Keyword Research is one of the most important aspects of promoting any website online! If you are like many website owners, you probably have unsuccessfully tried to promote your website with Pay Per Click campaigns, Blogging, Banner Ads, Article Submissions, frequently changing your website content, wishful thinking, or even Prayer. This seminar will teach you the important keyword research techniques that will help you identify what specific keywords to use for cost-effectively marketing your business.

V. Google Techniques

In this section we will pick apart Google and understand how sites gain top position. This section is the largest of the day and the most important for marketing your site. We will teach you techniques that will allow you to build a solid foundation on search engines. There are some tricks we will share and some case studies that will open your eyes to the possibilities of achieving high ranking for many of your top products or services. This is essential information for any website owner to gain placement with any of the top search engines!

VI. 12:30 Lunch

A free lunch will be provided at the venue. Often these turn into working lunches as both presenters will be available to answer specific questions about your website or marketing needs. This is another great opportunity to network and build business relationships.

VII. Under-Utilized Techniques

After lunch we will dive back in and discuss some very simple, yet powerful, under utilized methods of feeding search engines the keywords they want to see. One of these methods is the most overlooked search engine optimization tool that can immediate impact on your site ranking.

VIII. Registration with Search Engines

This brief overview of search engine registration will give you the tools to drive search engines to your site. Most people think search engines find you... but actually, you have to tell them where your site is. And there are ways to control what search engines see and instruct them about which parts of your site are most important.

IX. Website Analysis

One of the most important things you can do in any business is study your competitors. Your competitions strategies can both reveal weakness about your business and identify new opportunities for you. The same is also true in the web world and with search engine optimization in particular. Why does your competitor consistently rank higher than you for important terms? What programming, content, and link building strategies are they using to help attain those rankings? Answer those questions and you'll be one step closer to out-ranking them and bringing that traffic and those sales to your site. This seminar will teach you Internet competitive analysis for achieving your business goals.

IX. 3:45 - 4:00 Closing Points

A recap of the day. Most people leave our seminar with a wealth of information. In this quick recap will re-focus you on which steps you can take to make an immediate impact on you website ranking. You will leave knowing what you will need to do to out rank your competition on search engines.