Boston-SES Search Engine Marketing (SEM/SEO) Training

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Type: Workshops

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Posted By: Allanj of SARBRO Solutions
Location: One Seaport Lane Boston,MA 02210, United States ( Map it )
Starts on: 2008-07-30 00:00:00
Ends on: 2008-06-24 00:00:00

Signup Details: Registration Information Pre-registration for Search Engine Strategies Training has now closed. Please register on-site at the registration desk located at the Seaport Hotel. Registration Hours are: June 24: 8:00am-5:00pm Training Costs Search Marketing Boot Camp $1,345 Call to Action Workshop- Conversion Optimization Training $1,345 A Night Out On ClickZ After-Work Networking Event (please pre-register) Free! Event is open to business professionals only. Business card and photo ID required for admission. No one under 18 admitted, including infants and toddlers. If you are paying by check or need a printable registration form: Print a registration form, complete it and mail or fax it with your payment. The fax number and mailing address are located on the form. Payment by mail must be received NO LATER than June 17, 2008. If payment is not received by June 17, 2008, you will need to register on-site. You will not be registered until payment is received. Cancellations and Substitutions If you must cancel for any reason, notify our registration department in writing by fax (203) 286-1010 or email registration@searchenginestrategies.com by May 23, 2008. Your registration will be refunded less a $100.00 processing fee. Cancellations after May 23, 2008 are non-refundable. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up. Search Engine Watch Membership Become a Search Engine Watch Member today and gain access to a wealth of exclusive information, all at your fingertips. Membership provides you with benefits such as discounts to SES events, access to video and podcasts, premium articles and archives full of useful information. Join now for $299 for a one-year membership! Registration Department Phone: 203-295-0050 Fax: 203-286-1010 E-Mail: registration@searchenginestrategies.com

SES Search Engine Marketing (SEM/SEO) Training
Tuesday, June 24, 2008
Seaport Hotel
One Seaport Lane
Boston, MA 02210

These full-day workshops will provide you with the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how. This in-depth training in a small class setting means that your instructor is readily accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.

Training Cost:

Full-day $1,345

Registration Information

7:30am-8:00am	Continental Breakfast
8:00am-12:00pm	Search Marketing Boot Camp Part 1 Jennifer Laycock, Search Engine Guide	Call to Action Workshop - Conversion Optimization Training Part 1 Howard Kaplan, Future Now, Inc.
12:00pm-1:00pm	Lunch Break
1:00pm-5:00pm	Search Marketing Boot Camp Part 2 Jennifer Laycock, Search Engine Guide	Call to Action Workshop - Conversion Optimization Training Part 2 Howard Kaplan, Future Now, Inc.
5:00pm-8:00pm	Networking Event: A Night Out on ClickZ

Event name:	Search Marketing Boot Camp
Training type:	Search Engine Marketing Training
Date:	Tuesday, June 24, 2008
Status:	Spaces Limited
Time:	8:00am-5:00pm (Lunch will be served from 12:00pm - 1:00pm)
Description:	Search engine marketing has quickly grown from a cottage industry into a multi-billion dollar marketing powerhouse. According to a report issued by the Search Engine Marketing Professionals Organization, search marketing accounted for roughly $5.75 billion in advertising spending in 2006. Piper Jaffray's Safa Rashtchy has predicted that paid search advertising alone will account for more than $33 billion in annual spending by the end of 2010. With search engine marketing quickly expanding beyond the simple realm of keyword research, on-page optimization and traditional paid search campaigns, it's becoming more and more difficult for businesses to know how and where to break into the mix with their own search related marketing efforts. If you are planning on attending a future Search Engine Strategies Conference, but are not yet familiar with the nuances of search engine marketing, link building, viral marketing and online reputation management, this workshop will provide you with a crash-course in all things search marketing related.
Who should attend?	This workshop is for anyone new to the world of search engine marketing that wants to gain a better understanding of the basic concepts at play in this field before attending the more in-depth sessions offered at the Search Engine Strategies Conference series.
Benefits	After attending this full-day workshop, you will have a solid base level understanding of concepts that are vital to search engine marketing including: Organic Search Engine Optimization Keyword Research and On-page Copy Issues Paid Search Advertising Local Search Marketing The Impact of Social Media Link Building and Viral Marketing Online Reputation Management How search marketing integrates with traditional forms of advertising [ back to top ]
Agenda	In this workshop, you will gain a better understanding of the current state of search engine marketing and how it applies to various business models. While this workshop will include a focus on the basic concepts behind search engine optimization and paid search advertising, it will also explore "alternative" search marketing techniques like link baiting and viral marketing, social media outlets, blog marketing, online reputation management and local search. In a world that moves as fast as the Internet, learning the basic concepts and techniques that form the building blocks of a solid search marketing plan can be difficult. Without those basic building blocks, marketers often find themselves spinning in circles to keep up with the wide array of search marketing related options. During this workshop, you will learn how to: Understand the goals of a search engine algorithm and to anticipate upcoming changes without having to "algo-chase." Reach out to potential customers based on the way that they interact with search results during various stages of the search buying cycle Determine which paid search advertising options are the best fit for your business Create unique and interesting content that will propel your link building and viral marketing campaigns Identify appropriate social media outlets for promoting your products and services Take advantage of blogs and other forms of consumer generated media to generate positive buzz about your company
About the Instructor	Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing and online reputation management. Jennifer also operates as an independent online marketing consultant specializing in organic search marketing and viral marketing. Her clients have included companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and Thirty Days." Known for her down-to-earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk. Jennifer is a frequently requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft's Small Business Summit and several local search marketing training seminars. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal and Entrepreneur Magazine.

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Event name:	Call to Action Workshop - Conversion Optimization Training
Training type:	Optimization Training
Date:	Tuesday, June 24, 2008
Status:	Spaces Limited
Time:	[ back to top ] 8:00am - 5:00pm (Lunch will be served from 12:00pm - 1:00pm)
Description:	Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars. To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI. The Call to Action Workshop includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this training will be your own Call to Action. This workshop will demonstrate how these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
Who should attend?	Everyone from beginner to experienced optimizer will benefit from this training.
Benefits	The Call to Action Workshop will help you understand the roles of web analytics, web design, usability, social media, information architecture and search engine optimization in the context of conversion rate marketing. Bring your laptop - You'll want to work on your website at the seminar
About the Instructor	Howard Kaplan is the COO of Future Now Inc. As the COO, Howard is ultimately responsible for delivering end-to-end delight to all those who engage our consulting services, partner with Future Now, or license our software tools and methodology. In addition to providing thought leadership in the space through writing and blogging, he's also spoken about marketing optimization at leading conferences like Internet Retailer, Shop.org, Ad:tech, Marketing Sherpa, and Search Engine Strategies. He was designing search engines and engineering content management systems for PriceWaterhouseCoopers' global web team before they were industry buzzwords, and has first hand knowledge of why B2B exchanges never survived the fall of the Nasdaq - the visitors' needs were never met. Howard is a member of the Association for Computing Machinery, a graduate of the Georgia Institute of Technology, and the holder of three Vince Lombardi trophies.

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Search Engine Strategies Events

SES San Jose Aug 18-21, 2008
SEM Training San Jose Aug 22, 2008
SEM Training Dallas Sep 26, 2008
SES Tokyo Forum Oct 28-29, 2008
SES Chicago Dec 8-12, 2008
SES London Feb 17-20, 2009
SES New York Mar 23-27, 2009

Training • Online Workshops • San Jose • Tokyo • SES Local • Chicago • Toronto • New York • London • Paris • Milan • Hamburg • Webcasts

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203–295–0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 203–295–0050.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.