Houston-Analytics & User Experience, Email Marketing, Social Media Strategies ....

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Type: Conventions

Coordinated by: Houston Business Journal BMA Houston
Posted By: Allanj of SARBRO Solutions
Location: 2400 West Loop South Houston,TX 77027-4204, United States ( Map it )
Phone : (713) 586-2444
Starts on: 2008-07-30 00:00:00
Ends on: 2008-07-29 00:00:00

Signup Details: REGISTRATION - STEP 1 - CITY INFORMATION Fields in bold are required. Which city would you like to register for? How many registrations would you like to purchase? Do you have a discount code (enter it here)? OMS Event Pricing City Earlybird Price Earlybird Expires Regular Price July 15 - Milwaukee $175.50 July 3, 2008 $195.00 July 16 - New Jersey $175.50 July 3, 2008 $195.00 July 17 - Chicago $175.50 July 3, 2008 $195.00 July 23 - Boston $175.50 July 3, 2008 $195.00 July 29 - Houston $175.50 July 8, 2008 $195.00 July 31 - San Jose $175.50 July 10, 2008 $195.00 August 5 - Portland $175.50 July 15, 2008 $195.00 August 7 - Seattle $175.50 July 17, 2008 $195.00 August 12 - Atlanta $175.50 July 22, 2008 $195.00 August 14 - Denver $175.50 July 24, 2008 $195.00 September 17 - San Diego $175.50 July 30, 2008 $195.00 Tour Schedule July 15 Milwaukee July 29 Houston August 12 Atlanta July 16 New Jersey July 31 San Jose August 14 Denver July 17 Chicago August 5 Portland Sept 25 San Diego July 23 Boston August 7 Seattle

All sessions and content are NEW. There will be absolutely NO repeat sessions from past OMS events even if a few speakers are the same.

Agenda

8:00 - 8:30	Registration & Coffee
8:30 - 9:25	Morning Keynote: The State of Marketing in a Web 2.0 World How Social Media, Search, Email, Analytics and Your Website are effecting the ROI of all marketing efforts and the insight into strategies that will lead to success in 2009. Aaron Kahlow, Founder, Online Marketing Summit
9:25 - 9:45	Break
	Track 1	Track 2
9:45 - 10:55	Complete Website Strategy & SEO The true secrets behind SEO and how Social Media can be leveraged for to organic rankings. Learn what every SEO won't tell you .. the short cuts and universal truths of Search. Ray "Catfish" Comstock, Senior SEO Consultant, BusinessOnLine	Online Planning and Strategy Building a Business Case: Measuring and Communicating ROI to Upper Management and how to sell them on the importance of the web. Steve Latham, CEO, Spur Digital
10:55 - 12:00	Customer Life-Cycle & Loyalty Marketing 5 Great Ways to Build The Kind of Loyalty That Will Blow Out Your Bottom Line. Do you want to delight your subscribers and please your CFO at the same time? Learn the secrets of creating great subscriber experiences and create lifetime relationships with your subscribers. Stephanie Miller, Global Marketing Catalyst, Return Path	Search Engine Marketing The 7 Deadly Mistakes Most Companies Make in Measuring and Refining Their Search Engine Markeing Campaigns David Underwood, President, TopSpot
12:00 - 1:15	Lunch Keynote: Multi-Channel and Metrics What Measurable Contribution Is Marketing Making to the Company? Research and practical guidance from a the world's leading marketers and how they measure results successfully to drive change and ROI. Jeff Pedowitz, President and CEO & Debbie Qaqish, Principal, The Pedowitz Group
1:15 - 2:20	Demand Generation Digital Body Language: Deciphering Customer Intentions in an Online World. Learn how to use analytics, CRM and behavioral data to properly talk to and target your customers. - Mike Dowling, Sr. Mgr, Field Marketing, Eloqua	Email Marketing Tactics for Effective Lifecycle Email Marketing Learn how the best email practioners take an email campaign through it's entire lifecycle for long and short term ROI. Jeremey Swift, Director, Client Relations, BlueHornet
2:25 - 3:30	Social Media Strategies Online Communities - A Strategic Marketing Channel: Learn how leading companies like Nike, CNN and Intel are building online communities and strategically leveraging the latest web 2.0 technologies to proactively engage their customers, drive product innovation and build loyalty across their customer base and partner networks. Barry Tallis, Solutions Consulting Director, Jive Software.	Behavioral Targeting & Technology Collaborate Don't Collide with IT: The Key to Engaging Web Initiatives Experience-driven Web initiatives can be successful with the powerful combination of online marketing strategies and a technology infrastructure that empowers marketing to get the job done. Stefanie Lightman - Vice President, Global Marketing - RedDot: The Open Text Web Solutions Group
3:30 - 4:35	Big Brands, Big Plans Keynote Panel: Get the inside scoop on how leading brands are driving success through social media, SEO, Websites, and Testing, and apply the principals to your own initiatives. Panelist include: Steve Latham, CEO, Spur Digital; Enrique Gonzales, Web Analytics Manager, National Public Radio; Susan Allen Farrell, President and CEO, Eventigy; Aaron Kahlow, Founder and Chairman, Online Marketing Summit; Scott Blair, General Manager, eCommerce and Web Marketing for Retail Concepts; Jennifer Texada, Digital and New Media Program Manager, M.D. Anderson Cancer Center
4:45	Happy Hour: Networking & Book Give Away Have a drink on OMS, avoid the traffic and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the highlight of the event... Also, stick around for the "Groundswell" book and Free Future OMS Passes GIVE AWAY.
6:30	OMS Community Dinner Special OMS Community dinner party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer (no cost). Email: AaronK@BusinessOL.com for an invitation and details.