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Linkedin Direct Ads - Facebook Ads for the Professional

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lamarketing
Posted: Jan 12,2009 - 11:50 pm
Posted By: lamarketing of SARBRO Solutions
Track back URL: http://www.liveinternetmarketing.com/articles/show/26
Category: Social Media

With little fanfare, Linkedin has added an ad network similar to Facebooks - but with much less fanfare. Linkedin offers a much more professional demographic, and a group that spends time on the site for business purposes, allowing any B2B marketer a much more engaged demographic.

Similar to Facebook, the demographic breakdown is nice and detailed. However, in contrast to Facebook, Linkedin is only offering pay per impression or CPM bidding, starting at a $10 CPM, and adding in additional costs for more targeting.

Considering the fact that there isn't much competition, and the demographic is targeted, it's definitely worth checking out.

 

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lamarketing lamarketing
Joined : Dec 17,2008
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SARBRO Solutions
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