Articles

Landing Page Optimization

Posted : Jul 16,2008 - 12:18 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/6 Category: Search Marketing

You never get a second chance to make a first impression. The landing page of the website is the initial impression any visitor to your site sees. It is surprising, then, how many business’s online components lack many simple things to ensure your visitor and potential customer feels welcome, secure, and convenience on the home page read more »

Where in the World is the SEO Talent?

Posted : Jul 21,2008 - 04:46 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/9 Category: Search Marketing

As you might expect, New York and California have the largest concentrations of both search marketing invididuals and search marketing corporations. Below I have listed the top five states in each group, individuals, corporations, as well as a total of the two. read more »

What is SEO?

Posted : Jul 16,2008 - 11:49 am Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/5 Category: Search Marketing

Search Engine Optimization (SEO) is an ongoing process of researching, analyzing, and creating keywords from an existing website; then using this data to increase the amount of visitors (traffic) to a website through the major search engines, such as Google, Yahoo, and MSN. read more »

Content Is Still King

Posted : Oct 02,2008 - 05:20 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/16 Category: Search Engine News

Sometimes it is easy for the internet marketer to get caught up in “the latest thing.” New fads and techniques become popular, and some SEO professionals send too much time and effort chasing these new techniques, instead of relying on what they know works. read more »

Pay Per Click vs. Natural Positioning

Posted : Aug 18,2008 - 01:16 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/13 Category: Search Engine News

Pay Per Click marketing campaigns are often viewed separately from a natural SEO campaign. Many times, those who create and spend their marketing budget on a Pay Per Click campaign do not even consider starting a natural SEO campaign, and vice versa. Many of those new to internet marketing consider the two to be mutually exclusive, when in fact they should be considered to be mutually inclusive. read more »

Choosing an SEO Friendly Web Designer

Posted : Jul 21,2008 - 04:58 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/11 Category: Search Engine News

As an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start. Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client. read more »

Link Building for Big Brands

Posted : Jul 21,2008 - 04:54 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/10 Category: Search Engine News

So how do big brands build links? Well, in most cases they don’t, at least not actively. Just ‘being alive’ often is enough to attract several links a day from different places. A product launch, a CEO leaving the company, an angry customer, a study at a university or even a cool tv ad can result in fresh links. In other words, like Jill said, “they get links by virtue of their brand name”. read more »

SEO is About Communication

Posted : Jul 21,2008 - 04:41 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/8 Category: Search Marketing

We’ve all heard various experts toot the horn of various elements of SEO: “Content is king!” or “It’s all about the links.” Others tout their proprietary software tools or throw out terms like latent semantic indexing. The truth is, all of these things play a part in SEO (along with a bunch of other things), but if you focus on any one of these, you’re missing the bigger picture. read more »

SEM News, The Ultimate Guide to Search Marketing Optimization & Broad Match Or Not?

Posted : Jul 21,2008 - 04:35 pm Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/7 Category: Search Marketing

Although it varies by platforms, the following are usual settings (or "levers," as some call them) that can be affected. There are no good or bad switches. Performance and success of your campaigns depend what you're trying to do and how these settings can help you. read more »

Handy Free SEO Tools

Posted : Jul 16,2008 - 11:20 am Posted By: krissarbro of SARBRO Solutions Track back URL: http://www.liveinternetmarketing.com/articles/show/4 Category: Search Marketing

The internet is a wealth of free SEO tools for the internet marketer. These tools are designed to help an internet marketer do a better job, and focus his or her attention on the bigger picture. read more »